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Just what is that Carling advert about, exactly? Hard-Fi back in studio...
Posted: 29 Jan '07, 12:25
Belong? I don't get it. Do birds drink rubbish lager? Seriously, this has puzzled the DiS office for a bit: wut?
And in related news, London-based and chart-bothering rock quartet Hard-Fi - the best London-spawned band since The Clash, if memory serves - are working on their second album. Their debut, Stars Of CCTV, has a yellow cover.
Soundgenerator.com reports that the new material is "sounding great", and that the album's expected to be released in the winter.
Guitarist Ross Philips says:
"We're all back in the studio now after the Christmas holiday all a little bit fatter and unhealthier, Kai still hungover and Steve still wearing the jumper his nan knitted him. But a few cups of tea and some Jammie Dodgers and we're ready to rock.
"Christmas for Me, Kai and Steve was spent sitting round the house eating, sleeping and watching Eastenders. Rich spent it in South America. He said. He went to research the Eco-political landscape but we reckon he was lying on the beach drinking cocktails from coconuts. Wanker.
"But we're all glad to back, all is feeling good in the studio and the tracks are so far sounding great."
I played Monopoly on New Year's Eve. Yup.
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I absolutely loathe that advert
It says: "Don't be an individual. Don't think for yourself. Drink our pissy lager, just because everyone else does."
GAH
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lol,
Hard-Fi.
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agreed...
... but i love that bass line and that track
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Its the perfect advert, never in advertising history have two such fuck awful elements that reflect one another so well been combined.
Not since kerry katona did the Iceland ads, anyway
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yeah that advert is truely crap. I like hard fi, and i quite like carling but that advert is just sooo awful.
To think someone got paid for thinking up that idea."i've got it! we'll put this library footage of a flock of birds to Hard Fi's tune and hey presto. It'll make everyone wanna drink carling"
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Why do bands nowadays take 2 years to release their second album?
They're all up their own arse cunts.
God bless the Arctic Monkeys for getting their in gear so quickly.
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good message tbh
you can buy it in bulk together and save money
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Why do Hard-Fi have to release their second album at all?
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Because of the concept of a necessary and opposing force.
Y'know, for all the good things in the world.
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What really pisses me off about the advert
is how "poetic" they make their shitty message seem by putting the birds in it. Eeurgh.
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the other annoying this
is that they dont look like birds at all. just a programmer shoddily dragging something across the screen. crap i hate. i still dont get.
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The birds are Starlings...
the beer is Carling....do you see what they did there? Rather like the birds, rather dislike the beer.
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Almost like...
Starlings in the Slipstream wouldn't you say?
He he he...
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uhm
its real footage.
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Parasites
Starlings are parasites.
A flock can kill a tree in a day through their poo.
Doesnt really say much about Carling drinkers does it?
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Hmm
This might explain things a bit better:
http://www.everyoneforever.com/content/2006-11-18/lager_vs_swarm_intelligence/
Although it obviously fails as an advert if it has to be explained in the first place.
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