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I'm gonna dress you up in my love (in my love)

As part of my latest sleepless YouTube odyssey, when I wasn't watching clip after clip of Eddie Izzard, I stumbled across the classic Gap adverts of yesteryear (well... 1999). You know the ones, with all the models singing and looking glum but goddamn COOL. Question is:

were they really cool, or were they supremely annoying?

I loved them at the time, being a big gay fan of anything in anyway big, gay and musical. But now that just makes me feel lame.

Everybody in cords.