What do you do when a DJ decides to feed off the name of an artist millions of record sales his superior in order to gain a bit more exposure? Give him that exposure, of course. And straight away. Anyone who so recklessly exposes the internet for the clueless echo chamber it is is surely to be rewarded.
So, the Daft Punk hoaxer calling himself ‘Louis La Roche’ has been exposed and it isn’t Paul Epworth, or Hot Chip’s Joe Goddard, or Erol Alkan as we furtively suggested yesterday – instead, a swindled ‘blogosphere will surely turn its wrath on bedroom producer Night Facilities from Lowestoft.
The 17-year-old, real name Brett Ewels (pictured), spent Valentine’s Day posting a download link to a track called ‘Love’ in the comments sections of various ‘blogs from an address purportedly registered with Daft Punk’s official website. Leaving the initials ‘TB’ as the only other identification, people began putting two and two together and came up with Thomas Bangalter, one half of Daft Punk.
When this was subsequently denied by manager and Ed Banger boss Pedro Winter – who told Trash Menagerie the track sounded “really cheap” – word of the hoax and subsequent rumours of the hoaxer’s identity spread.
Ewels confessed to the prank yesterday on the Erol Alkan forum - read it if you're that way inclined.
There was some whispering that the culprit could’ve been another producer by the name of Mat Payne. We followed up a tip from someone using the pseudonym Aesthetic Theory but apparently Mat’s “too busy working on stuff for Boys Noize and the Whip at the moment to be knocking out average French filter house.”
Touché, M. Payne.
DiScuss: have we got it spectacularly wrong? Know something we don't? Let us know, below.
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dont think
Payne would do that, from what i know of him.
huh?
"So, the Daft Punk hoaxer calling himself ‘Louis La Roche’ has been exposed... Night Facilities from Lowestoft."
"Touché, M. Payne, though DiS still has its suspicions that you’re behind both Aesthetic Theory and Louis La Roche and we’re watching."
Didn't you just say Night Facilities was behind Louis La Roche? Am I missing something? Mat Payne is, as stated, far too good at what he does to be 'knocking out average French filter house."
Hmmm
I've heard a lot of Night Facilities stuff, and some of it is pretty decent, especially for such a young guy.
Can't help but think he's shot himself in the foot here, though; talking a cheap (albeit genius) route to expose might work in the short term, but how many people will now view him as 'that guy who faked a Daft Punk song' as opposed to an artist in his own right?
Double hmmm...
I don't think anyone will ever see him as anything other then 'another bedroom dj who knocked off some poor French house and put the tunes on his myspace page'.
He didn't do it in a genius way either, he's a seventeen year old who pretended to be one half of Daft Punk, then pretended to be 'a well known British producer'.
The music itself got a giant thumbs down from everyone. This time next week no one will remember this even happened.
interesting..
this has created a lot of good hype for who ever it really is.. night facilities is denying it on the erol forum though..
but you're wrong (baggsy) everyone is loving the track in question (love) so its all quite fascinating.
nice apostrophes
i love being correct
*closed eyes, beeeeaming smile*
that
guy is uuuugggleee.
Really needs to wash his face.