With the popular charts being full of these sorts of acts, most of which get nothing but scorn from esteemed sites such as this, who should be getting the attention instead?
Personally I'm really enjoying a guy called Tom Baxter, very MOR but done very well. Any sugestions?

frank turner
jeremy warmsley
jeffrey lewis
iron & wine
jonah matranga
Agree with Jonah
Also...
- Eric Matthews
- Jason Falkner
- Jeremy Enigk (Sunny Day Real Estate)
- Fionn Regan
- Matthew Sweet
- M Ward
- Jason Collett
- Gemma Hayes
- Martha Wainwright
- Rufus Wainwright
- Neilson Hubbard
There's plenty more on my iPod, but I'm too lazy to look.
good shout on Tom Baxter
I'm really enjoying Jacob Golden, you've really got to see him live if you get the chance.
David Ford's got some strong lyrics and a charismatic voice. They're the two main chaps I like.
Stephanie Dosen's a great female singer/songwriter and I'm really enjoyin Angus & Julia Stone at the moment too
seconded for jacob golden
David Ford is ace...
does Surfjan count?
sufjan*
when he's not actually surfing...
Loads
Sufjan
Micah P Hinson
Sam Beam
Eugeine McGuiness
Ryan Adams
M Ward
Fionn Reagan
Jeff Klein
Bon Iver
YES!
good shout on Bon Iver
Very male-centric this thread (with one exception)
Check out:
Nina Nastasia
Laura Viers
Kristen Hersh
loads...
sufjan
bright eyes
andrew bird
bic runga
alela diane
elliot smith
regina spektor
liam frost
there's lots more as well...