yes yes yes

had entirely jumped the shark.

It was the band cameos that did it for me. In the second series they were very tongue-in-cheek about the whole scenester/hipster thing, and when Razorlight came on it made sense to poke fun at them for being so derivative. Noel Fielding, too, for all his ridiculously fashionable attire, always came across as being a nice guy who never took it that seriously, and even if he did seem a twat Julian was there to counter it.

But in the third series, they seemed to embrace their whole "Shoreditch Heroes" tags, and start laughing with the idiots, not at them. Even Julian joined in. So disappointing.

Genuinely funny moments are few and far between, lost in a haze of ironic stupidity.

it might be the reason you're not inclined to *think* it's really really good, maybe.

the people i know who are obssesive about it are mostly girls who aren't INDIE wankers.

I lke other zany and wild stuff though.

i'm hoping it will be a step ABOVE their season 3 efforts. which was disappointing!