Santogold's You'll Find A Way is the free single of the week on iTunes. Go and listen to it, then pretend you're Santogold's record company and you have to supply iTunes with a genre. What would you pick? It sounds a bit like No Doubt at their Hella Good pop peak. It's a little pop-punk, a little power-pop. By her own admission, Santi White isn't easy to pin down. But it's clearly not hip-hop/rap:

Out of the top five online music retailers in the UK, in fact, only HMV and Amazon avoid the hip-hop/rap tag.

Here's play.com:

Here's Tesco:

Here's HMV:

And here's Amazon:

It comes down to this: to anyone with ears, that genre is wrong. Gwen Stefani is more hip-hop/rap than Santogold, but she is called pop/rock - and it's because she's white.

I interviewed Santi last week and I admitted I was surprised when I finally heard her music, because I kept reading that she was a new R&B or hip-hop artist. But what you're doing is straight-up pop, I said. She laughed about it, but confessed that it was starting to grate:

"It's racist (laughs). It's totally racist. Everyone is just so shocked that I don't like R&B. Why does R&B keep coming into my interviews? It's pissing me off. I didn't grow up as a big fan of R&B and, like, what is the big shocker? It's stupid. In the beginning I thought that was funny. I'm an 'MC', I'm a 'soul singer', I'm a 'dance hybrid artist'. And some guy said I looked like Kelly Rowland!"

It's not just racism. It's happening because the album touches on a number of different genres, which makes it difficult to categorise. Artistically, that's what Santogold set out to achieve. Good. But it makes it much more difficult for retailers who rely on categories to help the customers find what they're looking for. They have to label it somehow and, typically, the record company supply the information.

Santi knows that the record takes in a bit of everything: "The cool thing is that I was able to work with all these genres that are typically sub-cultural, like dub or punk or something, and then, by writing in a way that had hooks, made it accessible to everyone."

Yet she's being called a rapper, when there's no rapping on the album. She's being called hip-hop when she sounds like Cyndi Lauper. It could be down to the record company. It could be down to the stores. Or it could be down to a collective lack of imagination, meaning a black artist must fit into a black genre. In Santi's own words, "it's a pop record. I made sure it was." They should have gone straight to the source.

To read the full Santogold interview, check back later in the week...