Today the Guardian points out – and rightly so – that there ain't much cool about being a gold digger. Yup, even the gold. Picking up from the 'purchasing porn' of new film Priceless, in which Audrey Tautou takes revenge on a chap – because he lied to her about being a millionaire – by rinsing his credit cards, Sarah Churchwell can't help compare the flick to the recent Sex and the City effort:

"It was impossible to miss the parallels between them, including not just their limitless faith in materialism, but also their eagerness to embrace archaic cliches about what women want – the same cliches women once worked so hard to overturn."

And there is more! Blu Cantrell is apparently also guilty of making the ladies look like money grabbing no-gooders with her track Hit 'Em Up Style, as is the latest Laura Mercier make-up line, The Gold Digger Collection. Gold Digger/Sugar Daddy slogan t-shirts also come in for a ticking off. "This is supposed to be ironic, but would these same women wear a T-shirt emblazoned with "Prostitute"? as do dating websites that sell men on the size of their bank balance.

Churchwell also points out that whilst the Sex and the City was eminently more realistic and 'less insulting', the film has pretty much seen the cast degenerate into a legion of 2D fashion hungry, well, gold diggers.

"Although the women's professions were never at the centre of the series", she says, "the movie has gone a step further: three of the four former women now support themselves via their relationships: Charlotte is a stay-at-home wife and mother; Samantha has gone from high-powered PR executive to full-time agent/manager of her boyfriend; and Carrie simply sells the story of her love life, which has made her a bestselling author. The only woman whose means of support doesn't relate to sex, Miranda, is also far and away the unhappiest and least glamorous of the three, living in exile in Brooklyn with the least-attractive partner, and with the least-luxurious lifestyle."

Ha! I knew there was a reason why I didn't bother to go and see it! Question is, is Sarah being fair?