I think this is just a whirlwind European tour, to get the name out properly so they don't have to tour themselves to death and can remind people what a great band they are - rather than coming over, playing 10 dates, 5 of which are rammed, 5 of which are half empty and cost them money to play.

If they were an NME front cover band, it'd all be different, but sadly that isn't the case and they're not Kings of Leon (thank god!)