CAMBRIDGE has a new record label, set up to showcase some of the best "underground sounds".
The brilliantly named Big Badger Recording Co is an offshoot of the city's long-running R*E*P*E*A*T stable, a set-up which has produced a barrage of highly successful CDs and records from up and coming talent.
But in these digital times, new technology is there waiting to be given a warm embrace. So, what does the badger have to offer?
Well, a selection of new bands and some of their songs for free download, that's what.
Big Badger head-honcho Richard Rose says: "The label is designed to introduce the discerning public to some underground sounds they might not otherwise hear. These are likely to be very carefully selected demos or fundraising CDs that we believe deserve a bigger audience.
"These releases will not be for sale in the shops, but will be available to download for free."