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to my boy model

To My Boy: Model

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by Billy Hamilton
  • Type: Single
  • Release date: 04/06/2007

This text-talking, Bluetooth-loving world of ours has become too damn mechanical. Like a harrowing Orwellian premonition, efficiency’s finally prevailed over the stifling frailties of human nature, reducing society to the bleak regimentation of self-serve shopping, internet banking and on-line acquaintances. The days of tangible face-to-face communication have gone; even gigs can be beamed straight to our computers so the indignity of actually speaking to someone in - OMG! - real life need not arise. The overwhelming maxim of the 21st Century seems to be: who needs people when we’ve got machines?

It’s an adage To My Boy have taken to heart.

New single 'Model' is a whirling splatter of inter-planetary bleeps and incessant zigzag synths marching furiously to a crunching industrial percussion. But for all the Kraftwerk-esque pleasantries, it’s impossible to shake the image of the Liverpool/Sheffield duo simply hitting their lap-top’s disco-beat button and looping a lazy new-wave riff over the top. What could have been a surging slice of electro-pop sloops into the colourless chasm of '80s revivalism and this metallic detachment is further endorsed by a jerking robotic vocal. It’s not quite a disaster but, in keeping with the self-serving automation of today’s world, To My Boy’s 'Model' sounds like yet another cold component of a faceless machine.

  • To My Boy 6 / 10

Sigh

Define a 'new-rave riff', lazy or otherwise.

This is good.


my band...

played with To My Boy a few years ago. Nice lads, terrible music.


Bet the video

is poo and makes them out to be twats!

Shame as I'm sure the music would be good without such shenannigans!


the video

reminds me of Playdays...