It is said that there are only two crimes in pop music, to be boring or passé. This is not true. You can sell piles of records comfortably by being both. Especially if your music sounds like it was purpose-built to be used in the background on manly adverts about shaving and driving fast cars.

The future could be rosy for The Black Velvets then. ‘Glam Star’ , like their earlier offerings, sets out resolutely on a mission to rock. It’s chugalong bass riff and throw-your-head-back-and-scream chorus make up a tidily executed AC/DC genre exercise. An ideal lifestyle accessory for the contemporary rock fan demographic.